Evangelical US megachurches like Saddleback are market-driven, with transcendence not on the menu

By Harriet Baber of the Guardian Newspaper,England.

'O would some power the giftie gie us to see ourselves as others see us'. Robbie Burns

This is a critique of one of the 'show pieces' of American evangelical Christianity and one which many evangelical churches would aspire to be like. Also with it being 'Burn's night' it is perhaps apt to listen to the views of someone who holds a different perspective. Harriet does not mince her words here and I think many of them are well spoken. Certainly the business/ money aspects of many churches seems a far cry from the time when Jesus had nowhere to lay his head or when St Paul had to go through times of hunger through lack of finances!Tozer was also not behind the door when he wrote the following words about an old preacher called Meister Eckhart: 'Eckhart once preached a sermon on Christ cleansing the temple. He said, “Now there was nothing wrong with those men selling and buying there. There was nothing wrong with exchanging money there; it had to be. The sin lay in their doing it for profit. They got a percentage on serving the Lord.” And then he made the application: “Anybody that serves for a commission, for what little bit of glory he can get out of it, he is a merchant and he ought to be cast out of the temple.” Hard words indeed from Tozer that can and should cut us to the heart!

In a similar vein it has been said that if we want an example of how to be a good business manager we could well look to Western church leaders/Pastors, but if we want to meet a holy man or a really spiritual person we must look to the East but not to Christianity!If this is true should we not say: 'shame on us'! AK

Rick Warren at Saddleback Church in Lake Forest, California. Last Sunday we drove up to Rick Warren's Saddleback Church in Orange County, a collection of affluent, politically conservative suburbs south of LA. The model of a modern megachurch, Saddleback boasts over 112,000 "unchurched occasional attenders" as well as 22,800 active members – many initiated in the temperature-controlled baptismal pools on its 120-acre campus.

Megachurches are market-driven. They study demographic data and plan marketing schemes tailored to their local target audiences. The oft-cited example of a target profile, developed by Warren, is Saddleback Sam: "A well-educated young urban professional … [he] is interested in health and fitness … but is overextended in time and money, and is stressed out. He carries a lot of debt, especially due to the price of his home. He is married to Samantha, and they have two kids, Steve and Sally."

Judging from Saddleback's promotional literature, Sam and Samantha have an insatiable appetite for therapy and self-improvement. Saddleback offers a generic "Celebrate Recovery" programme and customised support groups for "ADD Adults," "Diabetics in God", "Families with Incarcerated Loved Ones" and victims of other ills.

We entered the Worship Centre, an immense auditorium shell, where Warren was preaching from a stage at the front, where an altar might have been. Saddleback assiduously avoided traditionally churchy architecture, costume and decor. Its campus was relentlessly quotidian, designed to suggest the shopping malls and office parks where members spent their time during the week.

Warren described Saddleback's programme for "spiritual growth", with numbered headings. Spiritual growth, he explained, was (1) a lifelong process, (2) measured by obedience, (3) based on God's word and (4) would set me free. Free from what? From habits, hurts and hang-ups, from painful memories, worry, bitterness and guilt. How would I achieve that? According to Warren, Jesus had the plan. At Saddleback, he assured us, we would learn to follow his plan "systematically, sequentially and in a process" through the classes Saddleback offered.

This is the future of middle-class US Christianity, according to the latest American Religious Identification Survey (Aris). If the trend identified in the Aris study continues, we will see a country divided between conservative evangelical Christians and secular liberals – the latter hostile to religious belief, identified with evangelical Christianity. This is bad news because popular evangelical Christianity is religiously vacuous. It is directed to secular ends which, arguably, should be promoted by secular means. Saddleback is religion for people who don't like religion: transcendence is not on the menu.

Although almost half of Americans say they have had a religious experience, mysticism is likely a recondite taste. For the minority who have that taste – who seek God as an object of contemplation – Saddleback has nothing. Evangelical and mainline churches promote activism and are contemptuous of navel-gazing.

As a navel-gazer, I was depressed by Saddleback. It seemed the butt end of Christianity: stripped of history and icon?ography, wholly immersed in its secular surroundings, constructed according to a business model and promoted by motivational speakers – bland, cheerful, dull.

We drove away, past immaculate housing estates and strip malls iterating chain restaurants and shops, replicated in every suburb from coast to coast. I wondered why anyone would want to live in that charmless place, much less to get more of the same at church.